1.

What does the demographic segmenting show?

Answer»

In this the customer varies across the geographical location. E.g.: Action shoe manufacturing company wants to identify its target group, i.e. customers. It specializes in sandals meant for women only, thus, excluding men. from its target group. The shoes manufactured are expensive meant for women belonging to higher income groups and living in urban/city areas. In this case, the target group can be identified on the basis of three homogeneous characteristics of the customers: 

(i) women; 

(ii) belonging to higher income groups; and 

(iii) living in cities and urban areas 

Age: Child-youth-adult-old Sex: Male-Female Income: 

High-Middle-Low-Below Poverty Line 

Education: Primary-Secondary—Tertiary Occupation: Farmers-Govt. Employees- Professional- Executives


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