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What Exactly Is Web Marketing Research?

Answer»

Web marketing research is about CONDUCTING research (USUALLY statistical analyses) to understand web marketing issues. The process of a research project includes finding a market issue, translate it into a marketing research project, design survey questionnaire, COLLECT information from a survey, conduct analyses and report the FINDINGS and marketing implementations. Web marketing research focuses on web marketing issues only.

Web marketing research is about conducting research (usually statistical analyses) to understand web marketing issues. The process of a research project includes finding a market issue, translate it into a marketing research project, design survey questionnaire, collect information from a survey, conduct analyses and report the findings and marketing implementations. Web marketing research focuses on web marketing issues only.



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