What If I Don’t Have A Control?

1.	What If I Don’t Have A Control?
Answer» A control is the existing version of a landing PAGE or webpage that you are TESTING against. Sometimes you may want to TEST TWO versions of a page that never existed before ... and that’s okay. Just choose one of the variations and call that one the control. Try to pick the one that's the most similar to how you currently design PAGES, and use the other as the treatment. A control is the existing version of a landing page or webpage that you are testing against. Sometimes you may want to test two versions of a page that never existed before ... and that’s okay. Just choose one of the variations and call that one the control. Try to pick the one that's the most similar to how you currently design pages, and use the other as the treatment.

Answer»

A control is the existing version of a landing PAGE or webpage that you are TESTING against. Sometimes you may want to TEST TWO versions of a page that never existed before ... and that’s okay. Just choose one of the variations and call that one the control. Try to pick the one that's the most similar to how you currently design PAGES, and use the other as the treatment.

A control is the existing version of a landing page or webpage that you are testing against. Sometimes you may want to test two versions of a page that never existed before ... and that’s okay. Just choose one of the variations and call that one the control. Try to pick the one that's the most similar to how you currently design pages, and use the other as the treatment.

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