What is A/B testing?

1.	What is A/B testing?
Answer» A/B testing is the process of testing two or more different versions of your software with users to assess which performs better. It is a low-risk way of testing variations of a new or existing functionality. You can choose a PART of your users to use feature A. The other group uses feature B. Then user FEEDBACK and response are evaluated using statistical testing to decide the final version of the feature. Typically, A/B testing is used to test the user EXPERIENCE of different INTERFACES. This allows the team to quickly gather feedback and test their initial HYPOTHESIS.

Answer»

A/B testing is the process of testing two or more different versions of your software with users to assess which performs better. It is a low-risk way of testing variations of a new or existing functionality.

You can choose a PART of your users to use feature A. The other group uses feature B. Then user FEEDBACK and response are evaluated using statistical testing to decide the final version of the feature.

Typically, A/B testing is used to test the user EXPERIENCE of different INTERFACES. This allows the team to quickly gather feedback and test their initial HYPOTHESIS.

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