What is a brand? How is it different from branding?

1.	What is a brand? How is it different from branding?
Answer» Brand means any identification mark (such as trade name, mark, symbol, picture, design, colour etc.) used to identify the product of a seller and to differentiate it from the products of competitors. Branding is the process of assigning a: distinctive name to the product by which it is to be known and remembered. It is the process by which a product is branded. It is a general term concerning various activities such as giving a brand name to a product, designing a brand mark and popularising it.

Answer»

Brand means any identification mark (such as trade name, mark, symbol, picture, design, colour etc.) used to identify the product of a seller and to differentiate it from the products of competitors.

Branding is the process of assigning a: distinctive name to the product by which it is to be known and remembered. It is the process by which a product is branded. It is a general term concerning various activities such as giving a brand name to a product, designing a brand mark and popularising it.

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