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Answer» 1. Needs and wants: Need: A state of felt deprivation or feeling of being deprived of something. Want: Culturally defined object that is potential satisfie of need. Marketer’s Job: Identify needs and full them. 2. Creating a market offering : Complete offer for a product of service. 3. Customer value : greatest benefit or value for the money. 4. Exchange mechanism : Exchange of products/services for money/for something of value to them.
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