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What is a Meaning and concept of Marketing Management

Answer»

Marketing management means management of the marketing functions. It is the process of organising, directing and controlling the activities related to marketing of goods and services to satisfy customers’ needs & achieve organisational goals.
Thus, marketing management process involves:
1. Choosing a target market: e.g., a manufacturer may choose to make ready-made garments up to the age of 5 years for children.
2. Creating demand and attracting more customers in target market : To increase the number of customers by analysing their needs, wants etc.
3. Creating superior value: To make the product better than competitors products for customers.



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