According to Roman Pichler, the ultimate responsibility of a product owner is to ensure that the product creates value for its customers and users, as well as for the COMPANY. “Think of the product owner as of the person who champions the product, who facilitates the product decisions, and who has the final say about the product,” he says. “This includes if and how feedback is actioned, and which features are released.”

The role and responsibilities of a Product Owner are too deep so as to make sure he/she understands the core of the product and too wide that collaboration is done at 360-degree level, being a LIAISON and face of the user. Defining the vision - The Product Owner has the responsibility of creating a vision so that the development team clearly visualize the expected outcome by the user. Managing the product BACKLOG - The most essential responsibility in a role a Product Owner is managing the product backlog. Today’s market is really dynamic, every customer wants to stay at the top of the new features being introduced. Even the items in the product backlog might REQUIRE some movements DUE to changing priorities. Prioritizing needs - Making choices about the priority of product backlog items in order to deliver a maximum outcome. Anticipating client needs and acting as primary liaison.