Using the NEW personalization services in ASP.NET 2.0 you can EASILY create customized experiences within Web applications. The Profile object enables developers to easily build strongly-typed, sticky data stores for user accounts and build highly customized, relationship based experiences. At the same time, a developer can leverage Web PARTS and the personalization service to enable Web site visitors to completely control the layout and behavior of the site, with the knowledge that the site is completely customized for them. Personalizaton scenarios are now easier to build than ever before and require significantly less code and EFFORT to implement.

Using the new personalization services in ASP.NET 2.0 you can easily create customized experiences within Web applications. The Profile object enables developers to easily build strongly-typed, sticky data stores for user accounts and build highly customized, relationship based experiences. At the same time, a developer can leverage Web Parts and the personalization service to enable Web site visitors to completely control the layout and behavior of the site, with the knowledge that the site is completely customized for them. Personalizaton scenarios are now easier to build than ever before and require significantly less code and effort to implement.