This is a phenomenon that STATES that a good-looking design will always be perceived as more usable than one that is less appealing, even though that might not be the case.

This phenomenon was DEMONSTRATED by two researchers, Kaori Kashmir and Masaki Kurusu, in their STUDY at Hitachi in Tokyo. They asked test participants to rate the beauty and usability of interfaces. The final study results proved that even when trying to evaluate the INTERFACE in its functional aspects, the USER would still end up strongly affected by the aesthetic aspect of the interface.

A good UI designer will keep in mind that this effect might easily influence a user’s opinion more than expected. This, in turn, might affect a user’s behavior and their perception of how easy it is to use the designed system.

This is a phenomenon that states that a good-looking design will always be perceived as more usable than one that is less appealing, even though that might not be the case.

This phenomenon was demonstrated by two researchers, Kaori Kashmir and Masaki Kurusu, in their study at Hitachi in Tokyo. They asked test participants to rate the beauty and usability of interfaces. The final study results proved that even when trying to evaluate the interface in its functional aspects, the user would still end up strongly affected by the aesthetic aspect of the interface.

A good UI designer will keep in mind that this effect might easily influence a user’s opinion more than expected. This, in turn, might affect a user’s behavior and their perception of how easy it is to use the designed system.