InterviewSolution
| 1. |
What Is Bullet Theory? |
|
Answer» Bullet theory is also known as magic bullet or hypodermic needle theory of mass communication. It talks about reception of message by the receiver or the intended audience as as a WHOLE. Under this theory the media is taken as a GUN and the message SENT out by media as a bullet which is considered as penetrating into the audience to which the message is sent thus noting their response as DUE to their biological nature and considering all humans uniformly. Bullet theory is also known as magic bullet or hypodermic needle theory of mass communication. It talks about reception of message by the receiver or the intended audience as as a whole. Under this theory the media is taken as a gun and the message sent out by media as a bullet which is considered as penetrating into the audience to which the message is sent thus noting their response as due to their biological nature and considering all humans uniformly. |
|