CTA is one of the most important, if not the most important, element of why websites, PLATFORMS, applications and digital interfaces are created. In short, it’s an element that will prompt a user to take a certain, desired action; actions such as buying products, DOWNLOADING reports, sharing content, donating money, and so on. Part of the UX designer’s wireframe and PROTOTYPE should IDENTIFY the Call To Action that, ideally, will persuade users to engage.

A good UI designer should always notice CTA indications and should make sure that it gets a lot of attention when designing this element. Most of the time, it requires a specific and, more prominent color styling, different size, typography, placement and alignment, all of which UI designers control.

CTA is one of the most important, if not the most important, element of why websites, platforms, applications and digital interfaces are created. In short, it’s an element that will prompt a user to take a certain, desired action; actions such as buying products, downloading reports, sharing content, donating money, and so on. Part of the UX designer’s wireframe and prototype should identify the Call To Action that, ideally, will persuade users to engage.

A good UI designer should always notice CTA indications and should make sure that it gets a lot of attention when designing this element. Most of the time, it requires a specific and, more prominent color styling, different size, typography, placement and alignment, all of which UI designers control.