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What is historical evaluation and acceptance of physical of marketing?

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Answer:

The study of the history of marketing, as a DISCIPLINE, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those CHANGES.[1] The practice of marketing has been KNOWN for millennia, but the term "marketing" used to describe commercial activities buying and selling a products or services came into popular use in the late NINETEENTH century.[2] The study of the history of marketing as an academic field emerged in the early twentieth century.



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