InterviewSolution
Saved Bookmarks
| 1. |
What is historical evaluation and acceptance of physical of marketing? |
|
Answer» Answer: The study of the history of marketing, as a DISCIPLINE, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those CHANGES.[1] The practice of marketing has been KNOWN for millennia, but the term "marketing" used to describe commercial activities buying and selling a products or services came into popular use in the late NINETEENTH century.[2] The study of the history of marketing as an academic field emerged in the early twentieth century. |
|