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What is labeling ? Explain four advantages of labeling.

Answer»

La belling refers to designing the label and putting it on the package. A label is a small slip placed on the product to denote its nature, contents, ownership, destination etc. It is a medium through which the manufacturer gives necessary information to the user or consumer. 

Various advantages of labeling are:

• A carefully designed label helps in attracting the customers and induces them to purchase the product. 

• It avoids price variations by publishing the price on the label. 

• It helps in identifying the product from among various products available in the market.

• It is a guarantee for the standard of the product. Hence, it raises the prestige of the product and of the manufacturer. 

• It is social service to customers, who very often do not know anything about the product’s characteristics features.



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