InterviewSolution
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What is labeling ? Explain four advantages of labeling. |
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Answer» La belling refers to designing the label and putting it on the package. A label is a small slip placed on the product to denote its nature, contents, ownership, destination etc. It is a medium through which the manufacturer gives necessary information to the user or consumer. Various advantages of labeling are: • A carefully designed label helps in attracting the customers and induces them to purchase the product. • It avoids price variations by publishing the price on the label. • It helps in identifying the product from among various products available in the market. • It is a guarantee for the standard of the product. Hence, it raises the prestige of the product and of the manufacturer. • It is social service to customers, who very often do not know anything about the product’s characteristics features. |
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