Macro ENVIRONMENT is basically referred to the AREA of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the COURSE of marketing PROGRAMS as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro environment are referred to as the components which could be economic, DEMOGRAPHIC, technological, natural, social ,cultural, legal and political.

Macro environment is basically referred to the area of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the course of marketing programs as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro environment are referred to as the components which could be economic, demographic, technological, natural, social ,cultural, legal and political.