What is marketing management ? – InterviewSolution

InterviewSolution

1.	What is marketing management ?
Answer» It is the process of planning, organising, directing and controlling the activities relating to exchange of goods and services.

Discussion

No Comment Found

Related InterviewSolutions

Explain the factors determine choice of channels of distribution.
Why is marketing called a social process ?
What factors would you keep in mind while deciding upon the channels of distribution for your product ?
Which function of channels of distribution refers to the process of creating desired combinations of products of fulfil varied needs of customers such as circket kit ?A. SortingB. AccumulationC. AllocationD. Assorting
Does packaging act as a silent salesman ?
How can one product be distinguished from another ?
State the elements of marketing mix.
How does branding help in creating product differentiation ? Does it help in marketing of goods and services ? Explain .
What is the marketing concept ? How does it help in the effective marketing of goods and services?
What is marketing mix? What are its main elements? Explain.