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What is meant by selling cost? Which kind of market does not need selling cost and why? |
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Answer» Selling cost is any selling expenses incurred by the firm (particularly expenses for advertisement) under monopolistic competition. The firm desires to accentuate the differences between its own brand and other brands of the product available through its advertising and selling expenses. Thus selling cost have a positive role in strengthening the preferences of the consumers for the advertised product and making the demand for the product relatively inelastic. |
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