What is meant by the word Brand? Write two reasons why building brands is central to advertising?

What is meant by the word Brand? Write two reasons why building brands

1.	What is meant by the word Brand? Write two reasons why building brands is central to advertising?
Answer» :-TWO reasons why building brand is CENTRAL ADVERTISING: (i) It creates a positive image of the product in the eyes of the consumer and COMPEL them to BUY it. (ii) It differentiates the product from the local or other competitive products in the market.