Unfair Trade Practice means a trade practice which, for the purpose of promoting the sale, use or supply of any goods or for the provisions of any services (adopts any unfair method or unfair or deceptive practice including any of the following practices). 

The four rights of consumers are as follows: 

1. Right to safety: This is the right to be protected against the marketing of goods which are hazardous to life and property. These are various risks involved in the consumption and use of products, such as food, drugs, etc. 

2. Right to be informed: The consumer has the right to be informed about the quality, quantity, potency, purity, standard he intends to purchase. 

3. Right to choose: The consumer should be assured access to a variety of goods at competitive prices. There should be freedom to choose from alternative products. This requires free competition in the market.

4. Right to be heard: The consumer has a right to register his dissatisfaction and get his complaint heard at appropriate forums. This r right includes the right to make protest.