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What is Microdata in HTML5?

Answer»

It is used to help extract data for site crawlers and search engines. It is basically a group of name-value pairs. The groups are called items, and each name-value pair is a property. Most of the search engines like Google, Microsoft, Yandex, etc follow schema.org VOCABULARY to extract this microdata.

<div itemscope itemtype="http://schema.org/SoftwareApplication"> <SPAN itemprop="name">Interviewbit Games</span> - REQUIRES <span itemprop="operatingSystem">ANDROID</span><br> <link itemprop="applicationCategory" href="http://schema.org/GameApplication"/> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">RATING:<span itemprop="ratingValue">4.6</span> (<span itemprop="ratingCount">8864</span> ratings ) </div> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">Price: Rs.<span itemprop="price">1.00</span><meta itemprop="priceCurrency" content="INR" /> </div></div>
  • itemid – The unique, GLOBAL identifier of an item.
  • itemprop – Used to add properties to an item.
  • itemref – Provides a list of element ids with additional properties.
  • itemscope – It defines the scope of the itemtype ASSOCIATED with it.
  • itemtype – Specifies the URL of the vocabulary that will be used to define itemprop.

The above example will be PARSED by Google as


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