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What is moment of misery in service management​

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Every business KNOWS that in order to thrive it needs to differentiate itself in the mind of the consumer. Price has proved inadequate SINCE there is a limit to how much a firm can CUT back on its margins. Product differentiation is also no LONGER enough to attract or retain customers since technological ADVANCES have resulted in products becoming almost identical with very few tangible differences from others in the same category. Consequently, marketers have realized the importance of service differentiation as a sustainable strategy for competing for a portion of the customer’s wallet.



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