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What Is Personal Branding?

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Personal branding is the cultivation of one’s identity to employers, friends, and the world at large. Ideally, your personal brand will SAY, “I’m funny, smart, attractive, industrious, snarky, PLEASANTLY idiosyncratic, refreshingly down-to-earth, and never farther than two FEET from an electronic device on which I can SHARE my every waking thought.”

Personal branding is the cultivation of one’s identity to employers, friends, and the world at large. Ideally, your personal brand will say, “I’m funny, smart, attractive, industrious, snarky, pleasantly idiosyncratic, refreshingly down-to-earth, and never farther than two feet from an electronic device on which I can share my every waking thought.”



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