1.

What is television marketing? Explain.

Answer»

Television marketing:

  • The method of demonstrating features of products and providing their information on television to attract viewers and encourage them to buy the shown products is called trade through television marketing.
  • Telemarketers display their telephone numbers and website address on which customers can contact and place their orders. Products are then delivered at customer’s home.
  • Customers can make payment in two ways;
    1. Pay in advance through credit/ debit card or
    2. Pay cash to the person who delivers the product i.e. Cash on Delivery (COD) method.
  • Products of home utilities and luxury such as mixer grinder, bed sheets, gym equipments, crockery, clothes, etc. are sold through television marketing. Television marketers sell their products directly to customers without having any wholesalers or retailers in between. Hence, customers get products at reasonable prices.


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