What is the author trying to convey by quoting Phil Knight's question, "How do we know you're asking for enough?”

What is the author trying to convey by quoting Phil Knight's question,

1.	What is the author trying to convey by quoting Phil Knight's question, "How do we know you're asking for enough?”
Answer» What is the author trying to convey by quoting Phil Knight's question, "How do we know you're asking for enough?”