The theory of loss of identity due to dominating MEDIA from larger countries. This mainly concerns to the growing or developing nations with not much developed media being overpowered by foreign media. This theory can be better UNDERSTOOD by the example of small COMMUNITY shops being over taken by mall or shopping complexes which have a large scale production and influence. The imperialism of media causes the media from developing countries to be swallowed of forced under by media of larger nations with heavy influence. This causes the basic loss of identity of the country’s media and thus the loss of country’s identity.

The theory of loss of identity due to dominating media from larger countries. This mainly concerns to the growing or developing nations with not much developed media being overpowered by foreign media. This theory can be better understood by the example of small community shops being over taken by mall or shopping complexes which have a large scale production and influence. The imperialism of media causes the media from developing countries to be swallowed of forced under by media of larger nations with heavy influence. This causes the basic loss of identity of the country’s media and thus the loss of country’s identity.