What is the difference between advertisement and publicity?

1.	What is the difference between advertisement and publicity?
Answer» <th>BASIS FOR COMPARISON</th> <th>ADVERTISING</th> <th>PUBLICITY</th> \t\t\tMeaningThe activity of generating advertisements of products and services to commercialize them is known as Advertising.The activity of providing information about an entity, i.e. a product, an individual or a company to make it popular is known as Publicity.What is it?It is what the company says about its product.It is what others say about the product.Cost involvedVery expensive marketing tool.Free of cost.Given byCompany and its representativeThird PartyIs it under the control of the company?YesNoWhich type of message it conveys?PositiveIt may be positive or negative.Credibility and ReliabilityLessComparatively moreFocus onTarget AudienceAwarenessRepeatationYesNo\t

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