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What is the difference between visual merchandising and window display?

Answer»

Visual merchandising is the activity and profession of developing floor plans and two or three dimensional display in order to maximise sales. It is the creation of an attractive visual image to induce the customer to buy from a certain retail outlet. But in fact window display is only a very small part of visual merchandise .It deals with the entire image presented by retail outlet to the customers .They can communicate style, content, and price. Display window can also be used to advertise seasonal sales or inform passers-by of other current promotions.



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