The main goal of release management is creating value to the customer. The deployment of releases into production and the establishment of EFFECTIVE USE of the service are the goals of release and deployment management process. To meet this requirement, they create a clear and comprehensive release and deployment management plan. This helps the customer and the teams to align their activities, the release management team chalks out the dates which is then targeted by the teams. 

The release management team is also involved in BUILDING, installing, testing and deploying release packages efficiently and successfully as PER the schedule. During all this, the release management team also makes sure that there is a minimal unpredicted IMPACT on the production services and above all, they ensure that the customer or the users are satisfied. The definitive goal of service management is meeting and even exceeding customer expectations and ensuring customer satisfaction in service delivery.