What is the marketing concept? How does it help in the effective marketting of goods and services?

What is the marketing concept? How does it help in the effective marke

1.	What is the marketing concept? How does it help in the effective marketting of goods and services?
Answer» Marketing refers to the process wherein the buyers and sellers interact with each other for purchase and sale of goods and services.It is concerned with exchange of goods and services from producer to consumers which involves many activities. It involves planning,designing the product,packaging and labeling of the product,standardizing,branding,warehousing,transportation,advertising,pricing and distribution.It also includes activities that are performed even after the sale of product such as,maintaining customer relations and collecting feedback.These activities are basically the functions performed under marketing.Thus,marketing helps in the effective marketing of goods and services.