What is the need for consumer awareness?

1.	What is the need for consumer awareness?
Answer» Although it is said that ‘consumer is the king’, in the market, there are a number of undesirable activities taking place targeting the consumer. Some marketers indulge in several malpractices to make windfall gain. Sellers try to shift the responsibility of product/service on the buyer. They plea that the buyer should be aware when he buys the goods. It is the responsibility of the buyer to check the goods while purchasing them. The need for consumer protection and satisfaction has been widely accepted all over the world. All this has resulted in need for creating consumer awareness in India also.

Answer»

Although it is said that ‘consumer is the king’, in the market, there are a number of undesirable activities taking place targeting the consumer. Some marketers indulge in several malpractices to make windfall gain.

Sellers try to shift the responsibility of product/service on the buyer. They plea that the buyer should be aware when he buys the goods. It is the responsibility of the buyer to check the goods while purchasing them. The need for consumer protection and satisfaction has been widely accepted all over the world. All this has resulted in need for creating consumer awareness in India also.

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