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InterviewSolution
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What Is The Significance Of Impression Share Metric? |
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Answer» Impression share = impressions / total eligible impressions Impressions are estimated using various factors including targeting settings, approval statuses, quality and etc. Impression share DATA is accessible for campaigns, ad groups, product groups and for various KEYWORDS. It is a good WAY to ELABORATE on whether the ads will reach more people if you increase your bid or budget, basically is it viable or not. Impression share = impressions / total eligible impressions Impressions are estimated using various factors including targeting settings, approval statuses, quality and etc. Impression share data is accessible for campaigns, ad groups, product groups and for various keywords. It is a good way to elaborate on whether the ads will reach more people if you increase your bid or budget, basically is it viable or not. |
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