InterviewSolution
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What Is The Use Of Confidence Interval In A/b Testing? |
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Answer» CONFIDENCE INTERVAL is called measurement of deviation from the average on the multiple number of samples. Let us assume that 22% of people prefer product A, with +/- 2% of confidence interval. This interval indicates the upper and lower limit of the people, who opt for Product A and is ALSO called MARGIN of error. For BEST results in this average survey, the margin of error should be as small as possible. Confidence interval is called measurement of deviation from the average on the multiple number of samples. Let us assume that 22% of people prefer product A, with +/- 2% of confidence interval. This interval indicates the upper and lower limit of the people, who opt for Product A and is also called margin of error. For best results in this average survey, the margin of error should be as small as possible. |
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