Design is defined as a process of developing purposeful and innovative solutions that are functional and aesthetic (desirable), viable (affordable) for its intended users/customers and can be produces (feasible). Design is also defined as a problem solving process and follows human centered approach to ensure that the user remains the focus of the design process.

Today our world is facing many challenges including business, environmental as well as social challenges like healthcare, poverty etc. Application of design tools and processes can help to generate innovative new ideas, improve business performance and help growth to overcome these challenges. A designer can explore new and different ways of turning your ideas into real products or services.

Design process allows us to look at these problems from much broader perspective with human centered approach. For example, when we think about the design of a chair, we consider both how it looks and how it feels to sit on. A well-designed office chair corrects the posture and enhances the productivity, while a well-designed living room chair lets the user lie back and relax, watch TV, or take a nap.

On the social front, the design can help in designing healthcare products and services, which are lower in, cost as well accessible. It can help in designing financial products and services for better financial inclusion for the unbanked population. It can help in creating sustainable products, efficient use of material as well as manufacturing process to reduce the carbon footprint and better environment protection.

The value of good design is the increased possibility of success. The process of design can also help the business. Design can help businesses in innovating new product and services, redesigning the existing product to lower the cost as well as delivering higher value and customer experience leading them to compete better in this competitive world.