InterviewSolution
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What Is Webcmo? What Is Your Role? |
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Answer» WebCMO is a web site dedicated to web marketing RESEARCH. WebCMO stands for Web Chief Marketing Officer. We named our web site by defining our customers. WebCMO is for Web marketers. I have TWO hats at WebCMO. As director of research, I am responsible for identifying web marketers’ NEEDS and conducting research studies to provide useful marketing INFORMATION. As the Editor of Journal of Web Marketing Research, i am responsible for CREATING an online community. WebCMO is a web site dedicated to web marketing research. WebCMO stands for Web Chief Marketing Officer. We named our web site by defining our customers. WebCMO is for Web marketers. I have two hats at WebCMO. As director of research, I am responsible for identifying web marketers’ needs and conducting research studies to provide useful marketing information. As the Editor of Journal of Web Marketing Research, i am responsible for creating an online community. |
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