InterviewSolution
| 1. |
What stands for the acronym AIDCAM? Explain any two methods used to popularize any brand. |
|
Answer» AIDCAM stands for Attention, Interest, Desire, Conviction, Action and More Sales. These are the various steps involved in personal selling summed up in the acronym ‘AIDCAM’. The two methods used to popularize a brand are: 1. Advertisements: Advertisements in newspapers, radio, TV and other media are regularly given to make a particular brand well known among consumers. It is due to repeated advertisements that Lux Soap, Colgate Toothpaste, Titan Watch, Maruti Car and other brands have become popular in the market. 2. Publicity: Publicity means any commercially significant news which has no sponsor, is non-personal and is not paid for by the individual or organisation involved in it. Mass media such as newspapers, radio and television give news and views about an organisation and its products or services in such a way that the image of the organisation is enhanced. |
|