The most common problems people experience when first setting up their web analytics tools are usually DUE to not having set up their tracking code snippets correctly. When you insert the tracking code in to the HTML or page source of your website, COPY the code snippet and paste it directly into the backend of your website.

If you cannot access web analytics after INSERTING this code, try copying the code and pasting it into a plain TEXT editor, and then pasting it into your website HTML. Even small formatting changes such as extra spaces or different types of quotation marks can wreck havoc with your tracking code – which needs to be exact to work correctly – and pasting first into a plain text file can get rid of any formatting issues.

If you are tracking the analytics of multiple websites or have access to multiple analytics accounts, you may be confusing the tracking snippets between ACCOUNT and websites. Ensure you are viewing the correct account and profile.

The most common problems people experience when first setting up their web analytics tools are usually due to not having set up their tracking code snippets correctly. When you insert the tracking code in to the HTML or page source of your website, copy the code snippet and paste it directly into the backend of your website.

If you cannot access web analytics after inserting this code, try copying the code and pasting it into a plain text editor, and then pasting it into your website HTML. Even small formatting changes such as extra spaces or different types of quotation marks can wreck havoc with your tracking code – which needs to be exact to work correctly – and pasting first into a plain text file can get rid of any formatting issues.

If you are tracking the analytics of multiple websites or have access to multiple analytics accounts, you may be confusing the tracking snippets between account and websites. Ensure you are viewing the correct account and profile.