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When Rohit opened the door on hearing the doorbell, there was a salesman who sold Encyclopaedia Britannica. He was also offering- that on buying one 'World Encyclopaedia'. you will get 'Animal Encyclopaedia' free. Britannica is using which element of promotion mix in this example? |
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Answer» When Rohit opened the door on hearing the doorbell, there was a salesman who sold Encyclopaedia Britannica. He was also offering- that on buying one 'World Encyclopaedia'. you will get 'Animal Encyclopaedia' free. Britannica is using which element of promotion mix in this example? |
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