1.

When Rohit opened the door on hearing the doorbell, there was a salesman who sold Encyclopaedia Britannica. He was also offering- that on buying one 'World Encyclopaedia'. you will get 'Animal Encyclopaedia' free. Britannica is using which element of promotion mix in this example?

Answer»

When Rohit opened the door on hearing the doorbell, there was a salesman who sold Encyclopaedia Britannica. He was also offering- that on buying one 'World Encyclopaedia'. you will get 'Animal Encyclopaedia' free. Britannica is using which element of promotion mix in this example?




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