Always perform A/B Testing if there is probability to beat the original variation by >5%. Test should be run for considerable amount of time, so that you should have enough SAMPLE data to perform statistics and analysis. A/B Testing also enables you to gain maximum from your existing traffic on a webpage.

The cost of increasing your CONVERSIONS is minimal as compared to the cost of setting up the traffic on your website. The ROI (RETURN on investment) on A/B Testing is huge, as a few minor changes on a website can result in a significant INCREASE of the conversion rate.

Always perform A/B Testing if there is probability to beat the original variation by >5%. Test should be run for considerable amount of time, so that you should have enough sample data to perform statistics and analysis. A/B Testing also enables you to gain maximum from your existing traffic on a webpage.

The cost of increasing your conversions is minimal as compared to the cost of setting up the traffic on your website. The ROI (return on investment) on A/B Testing is huge, as a few minor changes on a website can result in a significant increase of the conversion rate.