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Which kind of algorithm is used inGoogle adwords? explain briefly. |
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Answer» Paid Search MarketingThe PPC world is abuzz with this week’s announcement that Google Ads (formerly known as ADWORDS) is introducing a new component to its AD Rank formula. In the past, an ad’s position was dictated by a combination of two factors, the keyword’s Quality Score and its max CPC bid.New Ad Rank AlgorithmGoogle has now thrown Ad Extensions into the mix to serve as a tie-breaker of sorts. As Google describes it, “if two COMPETING ads have the same bid and quality, then the ad with the more positive expected impact from extensions will generally appear in a higher position than the other.” This is, by FAR, the biggest change to Google’s ad rank algorithm since Google Ads’ inception over a decade ago (check out our interactive history of Google Ads). So let's take a look at what it means |
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