Who introduce the concept of marketing mix – InterviewSolution

InterviewSolution

1.	Who introduce the concept of marketing mix
Answer» Simply PUT the MARKETING Mix is a tool used by BUSINESSES and Marketers to help determine a product or brands offering. The 4 Ps have been associated with the Marketing Mix since their CREATION by E. Jerome McCarthy in 1960 (You can see why there may have been some need to update the theory).EXPLANATION:

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