Wholesaler is producer’s key to market. Give reason.ORwholesaler is an important link between producer and retailer. Give reason.

Wholesaler is producer’s key to market. Give reason.ORwholesaler is

1.	Wholesaler is producer’s key to market. Give reason.ORwholesaler is an important link between producer and retailer. Give reason.
Answer» Wholesaler buys goods on very large quantities from the producers. This assures producers of confirmed sales. Rather than selling the goods to numerous retailers or even direct customers it is quite easy for producers to sell a bulk quantity to wholesaler. The wholesalers then supply the goods to retailers spread across a large region and hence cover a vast market for the producer. Moreover, wholesalers are in direct contact with retailers. Retailers provide several important information and views about market, customer’s preferences, products of other producers, etc. to the wholesalers. Wholesalers than share this invaluable information about market with the producers. Thus, wholesaler is producer’s key to market.