The dynamics of our more connected and transparent world have placed a premium on our conduct. Today, how we do what we do more than what we do determines whether or not we survive and thrive. Today, everyone can see EASILY and deeply into our companies. Competitors can see, study and copy what we do. CUSTOMERS and employees can see whether we're keeping our promises to them. And shareholders, community members and REGULATORS can see how we're achieving what we say we're achieving. Our connectivity and TRANSPARENCY has placed a premium on conduct: as a result, the expectations we place on our conduct, as business people and human beings, are higher than ever. With these expectations come opportunities to embrace behavior as a unique and renewable source of sustainable differentiation. Companies that succeed in shaping employee conduct now have a unique opportunity to outbehave the COMPETITION.

The dynamics of our more connected and transparent world have placed a premium on our conduct. Today, how we do what we do more than what we do determines whether or not we survive and thrive. Today, everyone can see easily and deeply into our companies. Competitors can see, study and copy what we do. Customers and employees can see whether we're keeping our promises to them. And shareholders, community members and regulators can see how we're achieving what we say we're achieving. Our connectivity and transparency has placed a premium on conduct: as a result, the expectations we place on our conduct, as business people and human beings, are higher than ever. With these expectations come opportunities to embrace behavior as a unique and renewable source of sustainable differentiation. Companies that succeed in shaping employee conduct now have a unique opportunity to outbehave the competition.