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Why Are Internal Factors Of A Business Enterprise Regarded As Controllable Factors? |
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Answer» The INTERNAL factors are generally regarded as CONTROLLABLE factors because the company has CONTROL over these factors; it can alter or modify such factors as its personnel, physical facilities, organization and FUNCTIONAL means, such as marketing mix, to suit the environment. The internal factors are generally regarded as controllable factors because the company has control over these factors; it can alter or modify such factors as its personnel, physical facilities, organization and functional means, such as marketing mix, to suit the environment. |
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