1.

Why Has So Little Web Marketing Research Been Conducted?

Answer»

As a matter of fact, there are many web MARKETING reports available on the Internet. HOWEVER, few of them are of HIGH quality. In a recent article, I discussed why the quality of online research is poor:
The real reasons for poor quality of online research, i believe, come from:
1 ) limited marketing knowledge;
2) limited stats knowledge; and
3) IRRESPONSIBLE attitudes.

As a matter of fact, there are many web marketing reports available on the Internet. However, few of them are of high quality. In a recent article, I discussed why the quality of online research is poor:
The real reasons for poor quality of online research, i believe, come from:
1 ) limited marketing knowledge;
2) limited stats knowledge; and
3) irresponsible attitudes.


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