Why is 'brand' consciousness seen as negative in Society ?

1.	Why is 'brand' consciousness seen as negative in Society ?
Answer» Meaning of brand-CONSCIOUS in English aware of POPULAR brands and wanting to BUY particular brands RATHER than others: ... a company that is brand-conscious is aware of the importance of customers' opinions about its brands: In ORDER to break into world markets, you have to be brand conscious

Answer»

Meaning of brand-CONSCIOUS in English

aware of POPULAR brands and wanting to BUY particular brands RATHER than others: ... a company that is brand-conscious is aware of the importance of customers' opinions about its brands: In ORDER to break into world markets, you have to be brand conscious

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Why is 'brand' consciousness seen as negative in Society ?​

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Why is 'brand' consciousness seen as negative in Society ?