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Why is environment considered dynamic |
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Answer» Nothing STAYS the same. This underlies strategic management, which seeks to capitalize on change. Of course, rates of change vary, calling for different strategies. RAPID change characterizes dynamic ENVIRONMENTS -- vigorous marketplace activity, new and evolving products, expanding markets, advancing technology, social revolutions -- and rapid change USUALLY includes UNCERTAINTY. To adapt, the small business owner should not only know that fast-moving conditions and some degree of unpredictability represent dynamic environments, but also should know where to look for signs of accelerating change. |
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