1.

Why the marketing is important to the society and individual firm? Explain. Importance of Marketing: To the Society:

Answer»

1. Marketing is a connecting link between the consumer and the producer. 

2. Marketing helps in increasing the living standard of people, 

3. Marketing helps to increase the nation’s income.

4. Marketing process increases employment opportunities. 

5. Marketing helps to maintain economic stability and rapid development in various countries. To the Individual

Firms:

1. Marketing generates revenue to firms. 

2. Marketing gives information to the top management for taking overall decisions on production. 

3. Marketing and innovation are the two basic functions of all businesses.



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