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Answer» Several possible reasons:
- The buyer wants to gain market share by BUYING a COMPETITOR.
- The buyer needs to grow more quickly and sees an ACQUISITION as a way to do that.
- The buyer believes the seller is undervalued.
- The buyer wants to acquire the seller’s customers so it can up-sell and cross-sell to
- them.
- The buyer thinks the seller has a critical technology, intellectual property or some
- other “secret sauce” it can USE to significantly enhance its business.
- The buyer believes it can achieve significant synergies and therefore make the deal
- ACCRETIVE for its shareholders.
Several possible reasons:
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