1.

With change in the consumption habits of people, Neelesh, who was running a sweets shop shifted to chocolate business. On the eve of Diwali he offered chocolates in attractive packages at reasonable prices. He anticipated huge demand and created a website chcolove.com for taking orders online. He got lot of orders online and earned huge profit by selling chocolates.Identify and explain the dimensions of business environment discussed in the above case.

Answer»

Dimensions of Business Environment discussed in the above case:

i. Social Environment: It refers to the combination of all the characteristics of the society in which the organisation exists.

ii. Technological Environment: It refers to innovations relating to various business activities.



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