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With the introduction of the mobile-app based model in the taxi market, the business is experiencing a vast difference. The earnings of the cab drivers are skyrocketing with many of them earning anywhere between Rs. 75,000 to Rs.1,00,000 per month. Citing one example of a cab driver, Mr. Lokesh R. from Bengaluru earns around Rs.80,000 per month and sometimes earns more than Rs.1,00,000 per month if he gets more rides. He adds that prior to this, he was making a meager amount of Rs.15,000 to Rs. 20,000 per month. Mr. Arvind Singhal, CEO of Taxi for Sure said that with such changes in the taxi business, many educated professionals have approached him to become cab drivers. They are looking at it as an entrepreneurial venture against a 9:00 a.m. to 5:00 p.m. IT job. The online taxi market is driven by mobile app technology. Also, the highly competitive rates is giving a tough competition to the local cab drivers. The taxi companies blooming in India are Ola, Uber and Taxi for Sure. Ola, which is currently valued at $ 2.5 billion, started its operations four years ago and is currently present in over 100 cities. Uber, being globally successful and valued above $ 50 billion started business in India in August 2013 and is currently present in 11 cities. Uber across the world runs only on credit card payment system, wherein the customer fills in the credit card details while booking the cab. But, looking at the cash payment demand in Indian market, the global giant has made a shift in the payment method to make a place in the taxi market. The taxi market is growing leaps and bounds and currently estimated to be around Rs,11,000 crore and is growing in double digits. The drivers are making hay while the sun shines by earning more than the regular cab drivers. In case of Uber, for every trip made, the drivers are paid 80% of the fare, which is credited to their bank account. Also, a bonus of Rs,150 is paid for every trip during the peak hours and Rs. 50 during non-peak hours. Ola, provides the bonus to drivers if they do six trips in a day, while Taxi For Sure charges the drivers with only 8-12% of the ride fare. With such schemes introduced, the drivers are encouraged to serve the customers. At the same time, the customers also get a cab when in need. Hence, it appears to be a win-win situation for both the parties. Citing one more example, Mr. Basavaraj from Bengaluru who was under heavy family debts bought(i) How has the mobile-app based taxi business model brought a revolution among the masses?(ii) In what way have the cab drivers benefited after the shift to mobile-app based taxi hailing service?(iii) Why are professionals now opting to become cab drivers over their 9:00 a.m. to 5:00 p.m. IT job?(iv) What are the various payment benefits given to the cab drivers by the companies?(v) The cab drivers working under mobile-app based taxi model are benefited. Cite an example of happy cab drivers from the passage.(vi) How are families joining hands with the cab drivers to support them?(vii) How the companies help the drivers in new purchase of the cabs?(viii) Have the mobile-app based cabs affected the regular cabs, if yes, explain? |
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Answer» (i) Customer can book a cab on a single click. Post booking, the cab driver receives the customer from his doorstep. This makes the customer’s ride easier as opposed to arguments with regular cab drivers and this is how the mobile-app based taxi business model has brought a revolution among the masses. (ii) The cab drivers are not only paid well but also receive bonus for their efforts put in. Moreover, they have a systemized process in order to take the booking from a customer and to receive payments. (iii) From the app-based taxi model, the cab drivers can now make anywhere between Rs. 80,000 to Rs.1,00,000 a month. Moreover, it is not a 9:00 a.m. to 5:00 p.m. job. Professionals see it as an entrepreneurial venture and hence opt it for both, its flexibility as well as the good pay. (iv) In case of Uber, the drivers are paid 80% of the fare for every trip made, which is directly credited to their bank account. Also, a bonus of Rs.150 is paid for every trip during the peak hours and Rs. 50 during non-peak hours. Ola, provides the bonus to drivers if they do six trips in a day. Taxi For Sure charges the drivers with only 8-12% of the ride fare. (v) Mr. Lokesh R. from Bengaluru, working under the mobile-app based taxi model business earns anywhere between Rs.80,000 to Rs.1,00,000 per month. He can be surely called a Happy cab driver as prior to this change, he was making a meag (vi) Work pressure is a part and parcel of the cab driver’s job. The cab drivers can never keep their mobiles away, as they can’t ascertain when they will get their next call. At such times, wives of cab drivers help them track the cab movements through Google Maps and coordinate with them. (vii) There are companies who offer cab purchasing schemes. Under this scheme, the drivers can purchase a cab, the financing for which is done by the companies. Here, the cab/vehicle for initial few years is attached to the company. (viii) The mobile-app cabs have affected the regular cab drivers severely. This is because regular cab drivers are difficult to track and they have their choices for a place. Very few regular cabs are air-conditioned and in a good state |
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